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Target Market

 

    

Reader Profile

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 The typical Karma Kloset readers are males and females between the ages of 21 - 40 who live in the densely populated urban core or trendy suburban areas of major metropolitans.  They have acquired some level of post-secondary education and have a significant amount of disposable income which they spend on shopping, travel, dining, music, art and entertainment. 

 

     Karma Kloset targets a variety of interest groups Target Market, and attracts three unique consumer lifestyle groups we call Uptown, Midtown & Downtown

 

Demographics*

Sex

Women........................................................................64%

Men.............................................................................36%

 

Age

Under 21 .....................................................................12%

21 - 24 ........................................................................23%

25 - 29 ........................................................................25%

30 - 39 ........................................................................18%

40 - 49 ........................................................................15%

     50+ .........................................................................7%

 

Marital Status

Married.......................................................................35%

Single..........................................................................65%

 

Employment Status

Full-time Student..........................................................17%

Unemployed..................................................................9%

Employed....................................................................47%

Self-employed..............................................................27%

 

Education

Diploma/GED................................................................7%

Technical Education.....................................................13%

Associate Degree..........................................................22%

Bachelor Degree...........................................................31%

Masters Degree............................................................23%

Doctorate Degree...........................................................4%

 

Household Income

Above $75,000.............................................................18%

$74,999 - $60,000........................................................15%

$59,000 - $40,000........................................................42%

Less than $39,999........................................................25%

 

*Information gathered from random surveys

 

 

 

   Contact a sales representative today at:

advertising@karmakloset.com

 

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